Different goals, different films
For Autotaalglas, we made a whole package of films, consisting of films that suit different channels. With every channel, you have a different goal, and so you require a specific film.
For instance, we made a film for narrowcasting: no sound, just texts on screen. We made a version of the same film for their website, which had a voice-over. Then, we made 15 second snippets for social media, referring to the website.
As an example, here’s a film about replacing car windows. We did the same thing for several subjects, from calibration to fixing headlights. We also used our footage to make a header video for the website.