Autotaalglas – Film package
Different goals, different channels
We have made a film package for Autotaalglas, consisting of films that are suitable for various channels. At the start of a film production, it’s important to take into account what channel fits the message. Mainly because the channel defines the visual conditions the film has to meet. For example: We made a series of narrowcasting films without sound and text overlays, a web video with voice-over and sound and 15 second snippets for social media. Afterwards, we also made a header film for the homepage of the website. Everything is linked by the consistent visual style and tone-of-voice.