Nelis Bral

Head of Concept & Product development, Boost Group

We are specialized in customized storytelling. Recently, we developed a group of characters for a supermarket chain abroad. We always want to communicate in such a way that it stands out. We asked Filmding to create a playful storyline around those characters. A 2D animation proved to be the right choice. We had pleasant meetings to arrive at the story. Then, with a tight schedule and smooth communication, we achieved a good result. The supermarket was also very enthusiastic. It is a valuable addition to our communication with the consumer. The added value, compared to print, is that it adds more emotion to the experience. Even after the campaign, we still benefit from the animation, for example in presentations.